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Important Facts about Color Compounding

Colors can be an essential part of marketing for businesses and products. Haphazard color schemes can make an individual not want to buy a product: not because of what the product can or cannot do but because of how it looks. There is a science behind picking colors for businesses and products. By paying attention to the emotions, feelings, and thoughts that are elicited from different colors, it is easier to market to potential customers. Color psychology suggests that specific colors engender specific opinions and ideas. Depending on who your audience or market is, the color blue could have different ideas associated with it. Most commonly, blue is considering to be:

  • Down-to-earth
  • Honest
  • Wholesome
  • Cheerful

Many teach companies to utilize blue because they want you to trust their products and business model. Consider all the big tech companies that use blue: Vimeo, IBM, Facebook, NASA, Hewlett-Packard (HP), AT&T, Dell, Intel, General Electric (GE), Twitter, Ford, and more. Other companies use blue for the same reasons. When a consumer believes in your product, they will come to see it as strong and dependable. Our team of artists can help you develop the perfect color schemes for your plastic products. We should be your first call for specialty compounding NY. You can trust in our color masterbatch.

Color Compounding


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