More and more, traditional gender norms are being reconsidered. This is evident in the home, the work force, and the store. These trends are expected to continue, so it is important to create/sell products that can be used by both men and women. One of the simplest things a business can do to promote non-gender specificitems is to create a unisex color palate to represent your company and for products/packaging.
Designing products that are dominated by pink suggests the product is for women, where as blue is seen traditionally as a color for men. If certain colors are too prevalent in design or package, it could immediately turn away someone from the opposite sex.
When creating a unisex palette it is important to use multiple colors (none being too dominant) as well as colors that are perceived to be gender neutral. This includes rose, peach, snorkel blue, and buttercup.
Speaking with experts in the color compounding industry will allow you to create a truly unique palette that is pleasing to both men and women. If you are trying to sell to a unisex demographic, marketing with colors is one of the best ways to promote a message of gender neutrality.